Google Ads That Grow Mental Health Practices

We partner with therapy practices to attract more clients without wasting ad spend.

Why invest in Google Ads?

Less than 1% of people click past the first page of Google. Ranking organically for searches like “therapy near me” takes time, but with Google Ads, your practice appears instantly at the top—right where potential clients are searching. Additionally, you only pay when someone clicks to visit your site, ensuring every dollar is spent on real prospects.

Case Study

35 New Patient Leads: How Psychiatry & Psychotherapy PLLC Scaled with Google Ads

Client: A private-pay psychiatry and therapy practice offering virtual and in-person services.

Objective: The client sought to increase visibility and attract new patients through Google Ads while ensuring a high return on investment. They needed a strategy that would drive qualified traffic and optimize conversions without relying on complex data integrations.

Challenges:

  • Increasing click-through rates (CTR) in a competitive healthcare advertising space.

  • Driving website traffic and patient inquiries while maintaining efficiency in ad spend.

  • Tracking conversions effectively to measure campaign success.

Solution:

We implemented a targeted Google Ads strategy focused on high-intent search terms, optimized landing pages, and conversion tracking to maximize results.

Key components of the strategy included:

  • Optimized Ad Copy & Targeting: We crafted compelling ad messaging to align with what prospective patients were searching for, focusing on terms like “psychiatrist near me” and “private psychiatry appointments.”

  • Landing Page Optimization: Designed high-converting landing pages with clear calls to action to improve engagement and reduce bounce rates.

  • Conversion Tracking: Set up tracking for key actions such as appointment requests and contact form submissions to measure campaign success and refine ad targeting.

Results:

  • Patient Inquiries: 35 patient leads came directly through our google ads campaign.

  • Click-Through Rate (CTR): The practice achieved a 6.4% CTR, nearly double the industry average for medical practices at 3.3%.

  • Website Traffic: Increased by 73%, adding hundreds of new visitors per month.

Conclusion:

Through a refined Google Ads strategy, the client successfully increased their online visibility and patient inquiries. By focusing on ad copy, landing page experience, and strategic targeting, they were able to achieve standout results while keeping advertising efforts efficient and scalable.

“MedClick has been invaluable in helping us attract patients while maximizing our ad spend. Their expertise in digital marketing has made growing our practice seamless and effective. It’s reassuring to work with a team that understands the needs of mental health providers.”

Dr. David Puder